Sunoco Racing
As part of Allen & Gerritsen’s design team, I contributed to Sunoco Racing, one of the agency’s largest accounts. The project involved taking campaign concepts from inception to execution across a variety of touchpoints, including billboards, gas pump toppers, print collateral, and social media. My role focused on translating brand strategy into cohesive visual systems, balancing hierarchy, messaging, and impact to create engaging, high-visibility campaigns that resonate nationally.
Agency: Allen & Gerritsen
Dover International Speedway Campaign
Designed visuals for Sunoco Racing’s Dover International Speedway promotion, highlighting a free pair of Sprint Cup race tickets. Assets spanned billboards, gas pump toppers, print, and social media, using the track’s energy and iconic “Monster Mile” atmosphere to drive engagement.
Daytona 500 Race Campaign
For Sunoco Racing’s presence at the Daytona 500, NASCAR’s premier 500-mile season-opening race at Daytona International Speedway, I contributed to the development of event-wide visual signage. My role focused on translating the energy, grit, and speed of the race into a cohesive visual system across trackside signage, fan zones, and social media assets.
Holiday Gift Card Campaign
A campaign created to promote Sunoco's gift cards for customers to purchase during the holiday season.
