University of Pennsylvania,
School of Nursing
As the lead graphic designer for the School of Nursing, I oversaw the development of multi-channel marketing and communications solutions, including websites, digital and print collateral, video, and photography assets. I was responsible for maintaining and evolving the school’s visual identity, ensuring consistent branding across all touchpoints. My work spanned fundraising proposals, newsletters, event invitations, and the design and implementation of the school’s recently launched Innovating for Life and Living campaign.
Innovating for Life and Living Campaign
As part of The Power of Penn Campaign, Penn Nursing launched Innovating for Life and Living, a $60 million initiative dedicated to advancing policy and practice, research and discovery, and the next generation of nursing leaders. As the in-house designer, I played a key role in maintaining and developing the campaign’s visual identity, ensuring brand consistency across all touchpoints. My responsibilities included translating the campaign brand into digital signage, campus banners, and online assets, reinforcing a visual system that strengthened recognition and impact across Penn Nursing’s physical and digital presence.
Graduate Program Brochures
Designed a cohesive suite of brochures for Penn Nursing’s MSN, ABSN, and PhD programs, unifying visual identity while tailoring content for each program’s audience. Focused on clarity, hierarchy, and brand-consistent imagery to engage prospective students.
National Nurses Week Graphic
I was tasked with creating digital graphics for National Nurses Week to support and align with Penn Nursing’s recently launched campaign, Innovating for Life and Living. The goal was to recognize and celebrate nurses while maintaining visual consistency with the campaign’s branding. My responsibilities included adapting campaign elements for digital use and designing engaging visuals for social media.
Healthy Pequeños Infographic
This project involved the creation of an infographic for Healthy Pequeños, a program focused on preventing pediatric infectious disease through holistic and sustainable interventions. As the designer, I was responsible for synthesizing research-based content into a visually cohesive layout, emphasizing clarity, readability, and impact. The design also highlights the program’s recognition as a 2018 University of Pennsylvania President’s Engagement Prize recipient.
Amplify Nursing Podcast Identity
I created the visual identity for Amplify Nursing, a podcast from Penn Nursing highlighting nurses who are pushing boundaries in science, policy, and innovation. The logo was designed to reflect the podcast’s mission of amplifying diverse voices in nursing, celebrating leadership, and challenging stereotypes. My work focused on crafting a bold, recognizable identity that could be applied across digital platforms and promotional materials, ensuring brand consistency.
