Four Diamonds Foundation
A brand identity for Four Diamonds, an organization committed to conquering childhood cancer through care, support, and innovative research at Penn State Hershey Children’s Hospital. By creating a cohesive system of color, typography, and iconography, the identity was applied across digital and print materials to strengthen recognition and convey the life-changing work Four Diamonds does for children and families.
Agency: Allen & Gerritsen
Brand Identity Refresh
I led a brand identity refresh for Four Diamonds, simplifying a complex brand architecture and strengthening integration with Mini-THON and THON. The project included a revised logo and visual system designed to unify communications, leverage the equity of established brands, and appeal to youth and young adults.
