As the lead designer at Freeman's Auction House in Philadelphia, I created marketing materials for over 15 departments, specializing in fine art, antiques, and jewelry. My work included print and digital ads, auction catalogues, invitations, brochures, exhibition signage, and corporate stationery. I managed projects from concept to completion, overseeing photo shoots, color proofing, production schedules, and working with printers.
As a graphic designer for the School of Nursing, my responsibilities included the development of multi-channel marketing solutions such as websites, video and photography assets, along with digital and print collateral. Produced fundraising proposals, newsletters, event invitations, and the development of the school’s recently launched campaign.
As part of The Power of Penn Campaign, Penn Nursing launched a $60 million campaign to impact the future of policy and practice, the future of research and discovery, and the next generation of Penn Nursing leaders.
A graphic created for National Nurses week to coincide with
the recently launched campaign.
A campaign for Prince Tennis that includes their product catalog, billboards, signage fortheir retail stores, and various advertisements for their sports merchandise. Digital content was created for their website, html emails, and web banners.
The 60 page catalog consists of Prince's variety of racquets, bag & ball collection, and string collection, which are differentiated by color and section.
Agency: EFK Group
Examples of national campaigns that were created from conception to completion. These designs were implemented through a variety of materials such as billboards, pump toppers, print collateral, and social media.
Agency: Allen & Gerritsen
A campaign created for Sunoco promoting a free pair of tickets to
the Sprint Cup Race at Dover International Speedway.
A campaign created to promote Sunoco's gift cards for customers
to purchase during the holiday season.
An event guide designed for the 9th annual Design Philadelphia Festival. The theme was EXPERIENCEdesign! to spark emotions and engage the senses. This book contains a diverse mix of exhibitions, lectures, workshops, book signings, tours, and open studios; showcasing the work of over 400 designers and innovators.
Agency: Paragraph, Inc.
A branding project for Shifty's Taco; a new taco restaurant residing in Philadelphia, Pennsylvania. This brand identity was inspired by a 1950's style Mexican cantina restaurant with delivery. The branding project included the print collateral, content managed website, apparel for onsite & delivery staff, interior/exterior signage, interior mural, and promotion strategy.
Agency: Paragraph, Inc.
A brand identity project created for Four Diamonds; a business with a mission to conquer childhood cancer by assisting children treated at Penn State Hershey Children's Hospital and their families through superior care, comprehensive support, and innovative research.
Agency: Allen & Gerritsen
For this rebranding project, my primary focus was to simplify a complex brand architecture, creating a more cohesive and user-friendly structure.
A logo designed for International Raw Materials in Philadelphia, PA. IRW distributes a variety of fertilizers for crops in a variety of chemical and organic fertilizers. PandaSul is an organic fertilizer used for domestic and agricultural use.
Agency: Paragraph, Inc.
Here are a few examples of other logo options that were rejected. These examples demonstrate the thought process behind the final mark.
The Virginia Harp Center commissioned me to create a dynamic branding system for their flagship event, The Virginia Harp Center Festival. Since its inception in 2020, this annual festival has celebrated a global array of musicians through captivating live performances, engaging masterclasses, and enriching workshops.
To align with the festival’s vibrant spirit, I developed a brand mark that extends the identity of the Center’s primary logo. This contemporary design captures the festival's energy while honoring Arlington, Virginia's patriotic heritage.
This branding system includes dynamic promotional materials such as the festival brochure, concert tickets, postcards, and digital advertisements. Each element is meticulously crafted to capture the festival's vibrant identity while adhering to brand standards.
The festival’s website, built within Squarespace, provides attendees with the fesitval schedule, class descriptions, and enrollment options at www.virginiaharpcenterfestival.com.
